B.S. Degree in Fashion Merchandising and Apparel Design

Make your mark and become the next big name in fashion design by earning your Fashion Merchandising and Apparel Design degree!

Experience a broad liberal education with specialized training in:

  • fashion illustration
  • flat pattern design
  • textiles
  • draping design
  • apparel design
  • computer-aided design
  • production
  • fashion buying
  • marketing
  • promotion

At Georgia Southern University, you’ll cultivate the design skills and business management know-how to realize your own unique vision through fashion, bringing your ideas from concept to consumer.

At Georgia Southern, our students explore the process of taking raw materials to finished products in the Fashion Merchandising and Apparel Design degree program. You will learn how to produce apparel, with a focus on understanding market trends and consumers’ needs. All of these skills are developed through coursework that focuses on research and development, styling and design, production and marketing.

Fashion Merchandising Degree Emphasis

Georgia Southern’s Bachelor of Science degree in Fashion Merchandising and Apparel Design offers an emphasis in fashion merchandising for students interested in learning more about the business side of the fashion industry. You’ll gain knowledge and experience in the principles of merchandising, textile production, trend forecasting, marketing and retailing.

Careers in Fashion Merchandising

With your fashion merchandising degree emphasis, you’ll be prepared for work in a variety of different occupations. Careers in fashion and apparel merchandising include:

  • Apparel production coordinator
  • Area brand coordinator
  • Fashion public relations
  • Merchandise consultant
  • Relationship manager
  • Visual merchandiser
  • Marketing specialist
  • Fashion consultant
  • Account manager
  • Creative director
  • Purchasing agent
  • Media planner
  • Fashion director
  • Brand strategist
  • Personal stylist
  • Store manager
  • Retail buyer

Apparel Design Degree Emphasis

Combining rigorous coursework with hands-on practice in apparel design and analysis, fashion illustration, visual merchandising, flat pattern design and draping, the emphasis in apparel design prepares you with the creative and technical skills necessary to conceive and construct your own collection.

Careers in Apparel Design

With an Apparel Design degree emphasis, you will be equipped to join the global fashion industry as a skilled designer and:

  • Production artist/designer
  • Jewelry/Accessory designer
  • Costume designer
  • Footwear designer
  • Garment technologist
  • Textile fabric colorist
  • Fashion illustrator
  • Textile designer
  • Graphic designer
  • Art director

Fashion and Apparel Design Internship Opportunities

As part of the Fashion Merchandising and Apparel Design degree coursework, all students are required to complete a semester-long internship related to their study emphasis. The program also offers study tours to both the Atlanta and New York fashion markets, exposing students to historic costume collections, wholesale showrooms, auxiliary fashion enterprises and noted retail stores.

The Center for Retail Studies, located in the parker College of Business, provides additional resources to students interested in retailing. Students annually attend the National Retail Foundation’s “Big Show” in New York City and the Shop.org annual summit. In addition, the Center helps facilitate retail internships and career opportunities available to students by hosting guest speakers of retail companies on campus and by assisting retailers’ involvement with Georgia Southern University’s career fair.

Georgia Southern University’s Fashion Merchandising and Apparel Design Program has been named one of the top fashion merchandising schools in the United States by Fashion-Schools.org. In a review that looked at more than 200 institutions – and their academics, admissions, programs, faculty and other criteria – Georgia Southern ranked among the top 25 percent in the nation, and made the top schools list at 49. Georgia Southern has also ranked eighth on the list of “Top 15 Fashion Schools in the South.”


Do you have questions? Contact Us!

Beth Myers
Chair / Program Coordinator
IAB Building  265 – Office 3057
Phone: 912-478-6996
Fax: 912-478-0276
E-mail: bmyers@georgiasouthern.edu

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School of Human Ecology • PO Box 8034 Statesboro, GA 30460 • 912-478-5676 • shec@georgiasouthern.edu