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B.S. Degree in Fashion Merchandising and Apparel Design

Our degree program provides a broad range of specialized training in:

  • Fashion marketing
  • Fashion promotion and social media
  • Visual merchandising
  • Fashion illustration
  • Textile science
  • Apparel design and construction
  • Computer-aided design
  • Product development
  • Buying
  • Fashion history
  • Trend forcasting

At Georgia Southern University, you’ll cultivate the design skills and business management know-how to realize your own unique vision through fashion, bringing your ideas from concept to consumer.

At Georgia Southern, our students explore the process of taking raw materials to finished products in the Fashion Merchandising and Apparel Design degree program. You will learn how to produce apparel, with a focus on understanding market trends and consumers’ needs. All of these skills are developed through coursework that focuses on research and development, styling and design, production and marketing.

Fashion Merchandising Degree Emphasis

Georgia Southern’s Bachelor of Science degree in Fashion Merchandising and Apparel Design offers an emphasis in fashion merchandising for students interested in learning more about the business side of the fashion industry. You’ll gain knowledge and experience in the principles of merchandising, textile production, trend forecasting, marketing, and retailing.

Careers in Fashion Merchandising

With your fashion merchandising degree emphasis, you’ll be prepared for work in a variety of fashion related occupations. Including but not limited to:

  • Fashion public relations
  • Merchandise consultant
  • Visual merchandiser
  • Marketing specialist
  • Fashion consultant
  • Creative director
  • Media planner
  • Fashion director
  • Brand strategist
  • Stylist
  • Store manager
  • Retail buyer
  • Social Media Manager
  • Area brand coordinator

Apparel Design Degree Emphasis

Combining rigorous coursework with hands-on practice in apparel design and analysis, fashion illustration, visual merchandising, flat pattern design, and draping, the emphasis on apparel design prepares you with the creative and technical skills necessary to conceive and construct your own collection.

Careers in Apparel Design

With an Apparel Design degree emphasis, you’ll be prepared for work in a variety of design-related occupations. Including but not limited to:

  • Apparel designer
  • Technical designer
  • Costume designer
  • Fashion illustrator
  • Textile and graphic designer
  • Creative Director
  • Apparel production coordinator
  • Stylist

Fashion and Apparel Design Internship Opportunities

As part of the Fashion Merchandising and Apparel Design degree coursework, all students are required to complete a semester-long internship related to their study emphasis. The program also offers study tours to both the Atlanta and New York fashion markets, exposing students to historic costume collections, wholesale showrooms, auxiliary fashion enterprises, and noted retail stores.

Georgia Southern University’s Fashion Merchandising and Apparel Design Program has been named one of the top fashion merchandising schools in the United States by Fashion-Schools.org. In a review that looked at more than 200 institutions – and their academics, admissions, programs, faculty, and other criteria – Georgia Southern ranked among the top 25 percent in the nation and made the top schools list at 49. Georgia Southern has also ranked eighth on the list of “Top 15 Fashion Schools in the South.”

Do you have questions? Contact Us!

Addie Martindale
Program Coordinator
IAB Building  265 – Office 3073
Phone: 912-478-7383
Fax: 912-478-0276
E-mail: amartindale@georgiasouthern.edu

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